For several years many a responsible travel agents, tour operators, accommodation owners and several special interest tourism service providers, including Help Tourism have been putting a lot of effort to motivate and sensitize the mainstream media in responsible tourism, sustainable tourism, village tourism, community based tourism and ecotourism. Some forms of tourism businesses, which were responsible, but always considered niche and never had the opportunity of the so considered mainstream tourism industry in campaign.
The reason to create this ‘Chautare’ blog was to give the mainstream media an opportunity for easy access to information on the different forms of socially and environmentally useful tourism which can help to make this world a better place to live in and visit. There has been some initiatives bringing the world close through a guest and host relation and finally ‘Chautare’ campaigns to help mainstream these forms of responsible enterprises.
The ‘Chautare’ blog campaign is intensified by the presence of Chautare in print and audio-visual media.